I also wanted to add a few things I find impressive about Oswego recently.
-Many of their drivers are on Twitter, and someone at the Oswego office is doing a great job retweeting them and getting a ton of exposure.
-They also seem to have "Oswego Speedway Shop Talk" videos on their site. It looks to be like some sort of weekly series. This is a great way for the driver to gain exposure, and plenty of great advertising for the track.
-I notice a ton of local sponsors for everything from regular race night sponsorship's, special event sponsorship's, and just track sponsorship's. Someone in their marketing department is doing a great job; it is very rare to see so many sponsors anywhere in racing now.
-Their admission prices (GA and Pit) are easily accessible on the site, unlike some tracks who try to hide that.
Oswego is using the internet to their advantage, and doing a great job of it. Things like these make me want to get to the track as soon as possible!