Mallare Enterprises Expands Marketing Partnership with Lancaster National Speedway and Dragway
LANCASTER, N.Y. (March 10, 2016) – Mallare Enterprises, a Western New York-based trucking company, is returning as a partner to Lancaster National Speedway & Dragway as the title sponsor for the 2016 Top Eliminator class during the Franco’s Pizza Friday Night Drags. This year, they expanded their commitment and will also be a presenting partner for the Big Rig Night/Truck Drags on Friday, August 26.
Lynne, Mike, Jim and Jimmy Mallare of Mallare Enterprises are long-time supporters of local drag racing and are very happy to have this opportunity to be part of Western New York’s premier motorsports facility.
“With all the changes and improvements we’ve witnessed through the past year, we felt we could once again help support the track and broaden our reach business wise,” said Mike Mallare. “This is the sport our family loves and supports. To be part of the rebirth and growth of Lancaster National Speedway & Dragway is something special to us. For us as racers, this is our Ralph Wilson Stadium, First Niagara Center, our Coca Cola Field. As a business, we have seen the growth in spectators at each of the events held at Lancaster and felt it was a great way to help grow our businesses corporate citizenship.”
This partnership was put together with Kozak Motorsports Marketing based off past involvement and the track’s expanded 2016 season schedule.
“Last season, the Mallare family and Mallare Enterprises were a great help during our community clean up days by donating use of their dump trucks to haul debris from the facility,” said Rob Kozak, of Kozak Motorsports Marketing. “They fully supported the Big Rig Drags and also have several race cars that compete at Lancaster. It’s an honor to have them be more involved in 2016.”
“I was not part of the 2015 season, but I kept a close eye on what was going on at my home track and have heard nothing but good things about the Mallare Family and Mallare Enterprises,” said Tim Packman, Track President. “Having local families and companies like Mallare believing in our vision and returning to the LNS&D family says a lot about what we’ve been doing to get ready for 2016. The local business, fan and racer support of our track is impressive and growing.”
About Mallare Enterprises: Founded in 1994 by JoAnne Mallare, a housewife who raised five children, the company started with four dump trucks and four tractors. Through the years, the business was grown via contacts through Dominic J. Mallare, JoAnne's husband, who was Vice President at Herbert F. Darling Construction, he is now retired.
As of 2016, Mallare Enterprises has 16 tri-axle dump trucks, one single-axle dump truck, seven tractors, six lowboy trailers, one walking floor trailer, one flow boy trailer, one flatbed trailer, one single-drop trailer and one curtain-side trailer. The company is currently run by JoAnne's daughter, Lynne (President), two sons, Mike and Jim, and grandson Jim, Jr.
As a family run business, Mallare Enterprises takes pride in their work and integrity, and always strives to meet or exceed their customer's needs. Mallare Enterprises has been WBE certified since 1997.
About Lancaster National Speedway & Dragway: Founded in 1959, Lancaster National Speedway and Dragway is a multi-use facility located on 77 acres just outside of metropolitan Buffalo, N.Y. The facility features a 1/8-mile drag strip, a 1/2-mile oval track and hosts several non-motorsports events such as car shows and concerts. For the latest information on Lancaster National Speedway & Dragway check out our website www.lancasternationalspeedway.com . Additional information for racers and fans can be found on our Facebook page (www.facebook.com/LancasterSpeedway) and on Twitter (@LancasterSpdwy).
