FOR IMMEDIATE RELEASE - LANCASTER NATIONAL SPEEDWAY & DRAGWAY
Media Contact: Dave Buchanan - Dave.Buchanan@Lancasternationalspeedway.com
LANCASTER ADDS HANES AS OFFICIAL APPAREL PROVIDER
Clothing manufacturer to produce Lancaster branded shirts and sweatshirts
LANCASTER, NY (March 17, 2015) - Lancaster National Speedway & Dragway is proud to welcome Hanes to their family of marketing partners as the official apparel provider for the Western New York racing facility.
Hanes will produce t-shirts and sweatshirts using the speedway's logo and branding for fans to purchase during the 2015 season.
"Getting a t-shirt or sweatshirt when you go to a racing event is a part of the fan experience," said Lancaster National Speedway General Manager Melissa McGowan, "This new partnership with Hanes means our fans will get a quality product that looks and feels good, and a shirt they will be proud to wear on race nights or any night."
Hanes also provided the management team with polo shirts emblazoned with the Lancaster National Speedway & Dragway logo to proudly wear while representing the track at trade shows and public events.
"Hanes is excited about our partnership with the Lancaster National Speedway and Dragway. We know they are committed to enhancing customer experience at the track, and that includes selling quality shirts from a brand they know and trust," said Rachel Newman, Director of Sales and Marketing for Hanes Branded Printwear. "When a fan comes in to buy a souvenir of their experience at the race track, they are not buying it to wear once. They want a shirt that they can wear again and again, knowing that it will be as comfortable and look as good in two years as it does the first time they wear it."
For more information on Hanes and their clothing products please visit their website
www.hanes.com.
Founded in 1959, Lancaster National Speedway is a multi-use facility located on 77 acres just outside of metropolitan Buffalo, NY. The facility features a 1/8-mile drag, a 5/8-mile oval track and hosts several non-motorsports events such as car shows and concerts. For the latest information on Lancaster National Speedway & Dragway check out our all-new websitewww.lancasternationalspeedway.com . Additional information for racers and fans can be found on our Facebook page (www.facebook.com/LancasterSpeedway) and on Twitter (@LancasterSpdwy).
