I found that the show is promoted like Pro Wrestling or Roller Derby. I do have to say that when I was a kid at Spencer or Oswego there were good guys and bad guys, heroes and villians. There was always a rivalry. Example: HEROS- Tom Leason (Snoopy Car), Don Whalen (The Candy Man), Dick Kluth ( Just never won). Richie Evans (Rapid Roman).
Villians- Gooff Bodine, Maynard Troyer(Sorry KT), The Triechlers.
The cars were all different and had style and personality. I think Most Villians were disliked due to winning all the time and some creative use of the chrome horn or they were just invaders. People want to see a confrontation,(fights in Hockey). Every one goes to Bowman Gray the following week to see some payback or retaliation. Also, That track is so small and tight that most times the only way to pass is with the bumper. Don't you think people want to go back the next week after a ramming fest after the checker flag. It seems to happen every week and that is how the show is promoted. Don't you want a front row seat when MTJ Dumps Lagano and crushes his hopes to be the champion?